Business Success Conference

Oakland County Business Center 

Geographic information system (GIS) data is just one of the many tools Oakland County Business Consultants routinely use to provide in-depth analysis, assessment, and understanding of your business marketing and your target market. Use market potential to your advantage so you can maximize sales from every outlet by improving marketing outreach, campaign performance, and brand interaction. Location analytics is a key element to successful development, evolution, and growth of all aspects of marketing, from social media to display advertising, coupon optimization, and sentiment analysis. This data benefits organizations of all sizes and in almost every industry and will demonstrate the power of extensive business, demographic, and consumer spending data to provide users with a complete business geointelligence solution.

Segment Marketing

Robert M. Stec, STECDESIGN LLC 

An overview of generational demographics and the cross channel marketing that is best suited to reach specific audiences. Traditional marketing channels, print ads, TV, radio, direct mail have grown to include social media and mobile. Balancing the message/brand across platforms can prove challenging to even the most savvy marketer.

Impact of Cause-Related Marketing

Panel of speakers: Kelley LaFontaine, LaFontaine Automotive Group; Kevin Tompkins, McLaren Oakland; Johnna Stuck, Changing Places Moving

Since 1983 when American Express first coined the term, Cause Related Marketing, mutually beneficial collaborations between businesses and a nonprofits, has blossomed. What is Cause Related Marketing? How can your business take advantage of new generational attitudes to community service, social responsibility? What can you do to make a difference, build your brand and create an avid group of customers and clients? This is your chance to hear directly from some powerful local leaders and experts on this topic.

What The Future Holds

Marc de Schweinitz, Google Account Executive

Social media is impacting the way people of all generations work, live and communicate. Marc can help you learn how to connect with the opinions, businesses and insights that matters to you wherever or whenever you are in life!

Hosted by: